First, I'm a chocoholic. I had high hopes for this product, as I drink coffee too often and I always put coco in it. I found this bitter. Yes, I sweetened it, but there is a bitter aftertaste that couldn't be covered. Later, I made some and added it to my coffee, but the ratio is like 3 oz to 9. I love the coffee press that it came with but will not be reordering. Expensive, unsweetened hot cholotate.