I bought this hoping I would enjoy it because I don't love coffee and store bought hot cocoa makes my stomach hurt. It took me a bit of tweaking my amounts and add ins to make a brew I love but only 4-5 tries. Not a bad trial period. The smell is amazing and the taste, once adjusted, it just as good. I have already reordered another style and plan to continue to use this product. I'm also excited to try it hot in fall and winter.