Saw the ads on Facebook so decided to explore the website and, after reading all the reviews, thought I would give this a try. I am SO happy I did! Absolutely love this and have been greatly enjoying this sampler kit which allows me to try all the different offerings. Will be ordering more of this and giving it as gifts!! :-) Cacao is NOT the sugar-laden hot chocolate mixes which some reviewers seem to think it is. Instead, cacao is like eating a piece of REALLY dark chocolate, but in liquid form. It has the dark, rich "bite" to it just like dark chocolate, so I encourage people to think about that when considering this--if you are looking for sweet hot chocolate this isn't for you. But if you like dark chocolate, give this a try. And definitely be sure to follow their brewing instructions--it makes all the difference in achieving a perfect cup of cacao. Thanks Crio Bru--I can't wait to try the more limited edition flavors! :-)